College of Occupational Professions

Sport Marketing & Management

Request more information about this program or apply online today!

The Sport Marketing and Management program provides students an opportunity to combine marketing and management fundamentals with the sport and recreation industry, while preparing students to become well-trained business professionals.


of Sport Marketing & Management Graduates are Employed or Continuing their Education*

For individuals who love sports, a degree in Sport Marketing and Management from the University of Northwestern Ohio is an excellent way to enter the sports industry.  UNOH offers both an Associate and Bachelor Degree which emphasizes the management, business, and leadership skills necessary to launch or enhance your sports business career.

The Sports Market in North America is expected to reach $73.5 billion by 2019.**  With such a large industry, it’s no surprise that the job outlook for careers in sport marketing is growing. Currently the leading sports jobs databases show that there are nearly 8,000 employers in the U.S. hiring for jobs that are in some way sports-related.*** 

The sports industry is competitive; and, for students to succeed, it is necessary to network and build relationships in the industry while pursing education.  The Sport Marketing and Management program at UNOH includes the opportunity for students to gain experience through internships in the sport industry with local and national sporting organizations.

At UNOH students will learn to work with athletes at every level, manage sports within community programs, and work in the corporate sector of the sports industry.  There are a large number of career paths available, which include marketing and sales, accounting, ticketing, financial operations of a sporting event or program ranging from local sports to the national sports arena, promotions and sponsorship programs, facilities managers, and media relations.

we focus on business and sports offering courses in:

  • Sport Law
  • Promotions and Public Policy
  • Finance
  • Marketing
  • Sports Management
  • Facility and Event Management
  • History of Sport in the United States
  • Sport Psychology

*Percentages are based on surveys of our 2017-2019 academic year sport marketing and management bachelor and associate degree graduates who reported they are employed or are continuing their education within 6 months of graduation from the University of Northwestern Ohio.  There was a 48% response rate to this survey.

**According to Forbes – October 2015

*** – March 2017

Degree Programs

Bachelor Degree
Associate Degree