University of Northwestern Ohio

Motorsports Marketing


Having started the first High Performance Motorsports technology degree in the world in 1992, and known worldwide as the leader in educating technicians in this field, it’s now time to educate students to run the marketing side of this multi-billion-dollar industry.

This new and unique 4-year bachelor-degree program takes students out of the classroom and into the garage, front office, tracks, suppliers, and sponsor companies that drive the motorsports industry. With at least 1 required internship, students have the chance to work within the motorsport field of their dreams from grassroots racing to the pinnacle of motorsports.

Learn the ins and outs of Motorsports Marketing from Public Relations, Social Media Management, Race Day Operations, Sponsor Acquisition, and more. If you have a passion for all things motorsports, we can get you to into that front office with training from some of the best in the business.

From motocross and dirt track racing to NHRA, NASCAR, Monster Jam and more, a degree in Motorsports Marketing will give students the experience they need to land a job in a fast-paced, action-packed career field. Instructors and guest speakers throughout the program will give students first-hand knowledge of what it takes to launch a successful career in the motorsports industry.

“As a professional working within the industry across IndyCar, NASCAR and NHRA, the courses outlined in the Motorsports Marketing program are critical in the foundation and development of a student looking to enter the motorsports marketing field” -Ashley Keller, Owner - AKPR, Social Media Specialist at Don Schumacher Racing

Students don’t have to be a technician to work in the motorsports industry. All you need is a passion for the field. There are many career paths to take outside of the pits and garages around the country.

Courses include:

  • History and Impact of Motorsports
  • Motorsports PR and Event Planning
  • Specialized Media and Media Buying
  • Social Media Impact in Motorsports
  • Gaining Sponsorships in Motorsports
  • Motorsports Content and Blog Writing
  • Graphic Design in Motorsports

Potential career paths include:

  • Race Promotions
  • Driver Promotions
  • Motorsports Marketing
  • Public Relations & Media Partnership
  • Sponsorship Acquisition
  • Community Relations for tracks, teams, and drivers
  • Race Track and Venue Management

Motorsports Marketing Programs

View and Download the Motorsports Marketing programs offered at the University of Northwestern Ohio.

Bachelors Degrees